Monday, September 24, 2007

Young Adults and Word-of-Mouth

On another blog, I have been musing about word of mouth, young adults and how to promo events. This year, I made a decision to NOT do a print brochure for a young adult event that I have been chairing for a couple of years. It wasn't particularly popular with the Baby Boomers who help to facilitate the event, but I was (and still am) convinced that the cost-to-benefit ratio for a full color glossy brochure just didn't justify the brochure.

Then Michael sent me this post from an unrelated-yet-related blog, with this quote, which was quite insightful:

MySpace is over, it's just not cool anymore; Facebook is still cool, but that might not last much longer; and the biggest thing in their life is word of mouth. That's how they hear about music, bands, everything."


If the conclusions drawn by these high-powered, high-paid "gurus" is correct, we have some homework to do, in order to understand how to get the "word" out about events for young adults. What do you think is the way to infect the word-of-mouth machine with info about new and upcoming events and the like?
Posted by fletchboy at 10:28 PM
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1 comment:

Pasha said...

I think that people are just tired of being advertised to, and do not trust the advertiser. Word of mouth is more trustworthy, especially when it comes from a friend. The bad thing is that advertisers are now trying to exploit this by sending people "under cover" to advertise. So in an effort to escape advertising, we will be hunted down.

September 30, 2007 at 4:30 PM

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